Also known as “augmented reality”, VIDO system is an ultra modern tool applied mainly in digital signage. It enables engaging a customer into interaction while using an innovative, intuitive interface. It requires only a printed leaflet, little camera and a monitor to manipulate virtual 3D models of products, visualizations and other content.

DIGITAL EMOTIONS focuses only on stationary, hi-quality applications of augmented reality.

How does it work?

The installation consists of a monitor, a video camera and a computer. Image from the camera is constantly analyzed by a sophisticated software. When nobody stands in front of the camera, the monitor simply shows a regular video image. But as soon as the VIDO marker is put in the camera’s field of view, 3D objects are starting to show up as if they were somehow connected to the marker. VIDO itself can look like a regular small leaflet or a brochure. But its virtual equivalent can be anything that imagination generates: miniature car, famous celebrity or favourite drink bottle. The virtual object seen on the monitor rotates, changes shape or does other „special effects” at the same time obediently following the clients hand with the VIDO marker. Moving the marker toward the camera zooms the objects image in enabling the close observation of the details. Despite the fact that the image is seen only on the monitor, the viewer gets the impression as he was controlling something real.

Applications

- POS campaigns
- Events
- Exhibitions